Smartphones market share – upside down in one year

As the numbers of phones and smartphones for Q3 were released (go here to read the numbers)

We got some surprises. The first unexpected one is that in a market growing over 40% a year (smartphones alone), the US market dipped for the first time.

However, the greatest surprise was that a manufacturer that did not have any smartphones two years ago has now the largest global market share of smartphones.

The impressive leap of smartphones sold by Samsung (read our previous article on Samsung smartphone) has put the company with a global market share of 27.8 %, much larger than the 14,6% market share of Apple or 14,4% market share of Nokia smartphones.

Smartphone marketshare

Alex Spektor, Senior Analyst at Strategy Analytics, explained Samsung’s leapfrog:

Samsung’s rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution. Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem.

It is true that Steve Jobs did a marvelous job with Apple, but, though Apple still reaps a large share of profits, we have a questionmark on wehther they could sustain it

Manuel No Sanchez

Related articles

• Samsung new No. 1 smartphone vendor, over Apple (technolog.msnbc.msn.com)
• Samsung overtakes Apple in Q3 in smartphones (infoworld.com)
• King for a Quarter: Samsung Snatches Smartphone Sales Crown from Apple (techland.time.com)

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