Manifesto to act against the economic crisis

Ms Nuria Vilanova, a Spanish entrepreneur, founder and Chairman of the largest Communication and PR company in Spain, Inforpress, has published a more than interesting book: “Act against the crisis”

The book mixes good analysis with excellent edition. It is fresh air in the middle of a negative economic mood.

Based on more than one hundred cases of executives and companies with their ideas implemented during this crisis, the Author comes up with a Manifest pushing for action, with 10+1 principles:

1. We know there are opportunities in every market
2. We all can act against the crisis, starting with our own speech instead of repeating what has already being said by others
3. We need to create a positive mood by sharing those decisions that took us to small or great successes
4. We have the same key for success, it is independent of the economic cycle: differentiate, innovate, look (even harder) for new opportunities and believe in your team and your company
5. We have to think harder on how to adapt our products & services to help our clients, more than ever
6. We are not alone, we have allies: our team, our clients, other companies…
7. Our values are more relevant than ever. It is the time to check whether we have a compromise with them or whether we were just following the river
8. We have to change. Do not fix yourself or your team on the same goals nor on the same habits
9. We have to embrace change as an objective, not as a strategy
10. We are not going through the first crisis that ever happened. Remember, we have been here and surpassed many obstacles in the past
11. The Manifest has a one summary sentence: Communicate, Share, Build Confidence. This is the time, more than ever, to join efforts, to pinpoint the road and to reassure our vision

It is the time to embrace them and act

Manuel Nó